Jim Tracy is a renowned keynote speaker, best-selling author and culture strategist who explores how firms and associations can enhance cultures.

His experience spans over scores of industries and 5 continents having built multi-national companies. Jim has worked with incredibly high performing and high-risk occupations from aviation to special forces. But he started life as a welder and power line builder, so he gets life in the trenches. 


Our CEO/Speaker has worked with Private Equity, Fortune 100 companies, franchise organizations and local entrepreneurs. His signature communication strategies have been on stage in 40 states and 5 countries. He is the author of the best-selling “Building Men, Character Lessons From Influencers” and “Management By Cliché – Business Proverbs That Worked” (10/2026) by Morgan James Publishing.


Jim has been named the “Curator of Culture” by a client utilizing his Culture Revival Blueprint and “The Grampion” by a grandson that has become a hit podcast. Tracy is a rated jet pilot with over 2,500 hours of Pilot in Command time in high performance aircraft. He shared this adventurous life with Sarah, his wife, for 46 years. Together, they have 5 children, 19 grandchildren and 1 great grandson and call Eagle, ID home.